Cofounder of the SUNx Programme (Strong Universal Network) and Chairman of ICTP (International Council of Tourist Partners)

Formerly: Chief Executive of the International Air Transport Association (IATA); First President of the World Travel & Tourism Council (WTTC); Assistant Secretary-General of the World Tourism Organization (UNWTO).

Currently: Director of Green Growth & Travelism Institute (GGTI); Cofounder of SUN (Strong Universal Network); Director of GreenEarth.Travel.

He played a key role in the rise of tourism as a socioeconomic industry.

As Chief Executive of IATA, during the 70’s, he contributed to foster a new liberalization programme, as an answer to deregulation of airline companies.

As first President of WTTC, during the 90’s, he became a pioneer in developing new measuring systems for the tourist industry, thus creating the CRS Certification, and supported China’s efforts to open new tourist markets.

As Assistant Secretary-General of the WTO, during the first decade of this millennium, he leaded new systems to support development, including the ST-EP Programme. Additionally, he headed the Davos Climate Change Summit and also launched the acknowledgement programme within the G20 Summit.

As Director of Brussels (NGO), he is leading SUNx Strong Universal Network – a project inherited from Maurice Strong. This is a global initiative promoting climate resilience.

Lipman has acted as main speaker on climate-friendly travels, in main events of the tourist industry: World Travel Market in London, ITB in Berlin, and World Travel Market Africa in Cape Town. He chaired the WTTC (World Travel & Tourism Council) Panel within the COP24 (Conference of the Parties) in Poland, launching also the SUNx Plan For Our Kids during its Seville Summit, with the aim of giving shape to the Travel & Tourism formula, within the New Climate Economy.

He has worked both in the public and private sectors in Africa, Europe, Middle East and Canada, in the EU Commissions on liberalization of airline companies and on employment within the tourist industry. Moreover, he has acted as environmental consultant for the Governor of Jeju Island (Korea), and is Chairman of the ICTP (International Coalition of Tourist Partners). Furthermore, he has closely worked with the World Economic Forum from the beginning of the 90’s, concerning their activities on Competitiveness and Smart Travelling.