Vice-Counsellor on Tourism of the Canary Government

Professional profile
Director of Institutional Relations UNESCO Chair of Tourism Planning and Sustainable Development. ULPGC.
Managing Director at TIDES Tourism and Sustainable Development Institute.
Director of marketing and destination development at TIDES Tourism and Sustainable Development Institute. Universidad Las Palmas de Gran Canaria (4th tourism research center in the European ranking)
In the past, he has worked for Hilton Hotels in Germany, TUI Group Spain, in the quality department, and as a visiting researcher at World Tourism Research Centre (UoC – Canada)
He has written more than 20 books and book chapters, 50 international papers (Annals of Tourism Research, Tourism Management, Journal of Travel Research, International Journal of Tourism Research, Tourism Economics, Journal of Vacation Marketing, International Journal of Hospitality and Leisure Marketing, Journal of Hospitality & Tourism Research, J of Destination Marketing & Management, etc.), and has been invited regularly to talk conferences and seminars in different universities, institutions and companies in more than 30 countries in the world.

Dr. Sergio Moreno is specialist in tourism marketing and destination development and planning.
Strategic plans, marketing plans, development plans, positioning and image analysis. He has been working in projects in different countries in the world: Spain, Italy, Guatemala, Venezuela, Colombia, Argentina, Cuba, Dominican Republic, Senegal, Guinea Bissau. Cape Verde, Middle East, etc.
Research projects, development plans and seminars funded by European Union, Spanish Government, Italian Government, Guinea Bissau Government, UNESCO, International development Agencies, Inter-American Development Bank, La Caixa, Banco Santander, World Wild Fund –WWF-, TUI Group, Istria Tourism Board (Croatia), Sol Melia, etc.
International speeches in “International Association of Scientific Experts in Tourism” (AIEST), Travel and Tourism Research Association (TTRA), CAUTHE, EMAC, Spanish Association of Scientific Experts in Tourism, etc.
Member of different consulting committees, associations and board of editors in journals. External expert advisor for the European Commission in tourism projects.