Gerrit Kruger

Partner & Managing Director at Chameleon Strategies, Germany

Gerrit Kruger has over 17 years of experience in marketing and customer relationship management in the services and hospitality industry. After gaining his bachelor in international management, marketing and tourism at the International University in Germany and the Nanyang Technological University in Singapore, he started his career at the Singapore Tourism Board after which he gained experience through various marketing and business development roles in the hospitality industry before starting his company C&O to consult companies in Germany and Asia on Branding, Marketing and loyalty programmes.

He has been head of Branding and Loyalty Marketing for Dusit Hotels & Resorts as well as lead various other projects in the hospitality industry in Canada, Cambodia, China, Germany, Indonesia, Myanmar, Laos, Singapore, Thailand and Vietnam.

Gerrit Kruger is the Managing Director of UNWTO Affiliate Member Chameleon Strategies, which is an innovative strategy think tank incorporated in Bangkok, Vancouver and Hong Kong. The company is leveraging leading technology and expertise to assist clients adapt to a rapidly changing world and achieve high levels of customer engagement and service innovation.

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