Mª Paz Llorente Sánchez

Founder and CEO of Canary & Social Key

Founder and CEO of Canary & Social Key.

Vicepresident of ASEME Canarias.

Secretary of AEFAMYS (Spanish Association of Health and Wellness Tourism Facilitators).

Graduate in Pharmacy by the Complutense University of Madrid.

With a wide experience in the Health industry of over 20 years and a global vision, including areas from consulting to management and industry insights, she has contributed with her knowledge from these different positions as an added value.

She completed her training in Health Tourism with different programs fostered by the EOI (Spanish Industrial Organization Business School) and she also obtained the certificate as Medical Tourism Facilitator by the MTA (Medical Tourism Association).

Moreover, she has participated as an expert in this segment with international consulting projects, as well as a speaker in specialized forums and in different media, in radio programs and as writer in different journals on Health Tourism.

Furthermore, she has been member of the technical committee in charge of developing the standard ISO 22525 concerning “Medical Tourism Services”.

In 2013, she created Canary Medical Key® with the aim of providing to the international market a complete offer of health and wellness tourism in the Canary Islands, thus combining historically acknowledged benefits of a stay in these islands with the best health and tourist services.

Since 2013, Canary Medical & Social Key, S.L. is a consulting firm specialized in providing health services, as well as brokering and support services for the health tourism in Spain, through its brands Canary Medical Key® and Medical Key Consulting®.

Currently, Canary Medical Key® is a facilitator for the health and wellness tourism providing services in the Canary Islands, Spain and abroad.

Medical Key Consulting® is the first Spanish consulting firm specialized in health and wellness tourism, offering all necessary services to involved agents and those interested in developing a business in any of the Health Tourism segments, in order to achieve their aims within this industry. (Analysis of initial situation, market research, product development, marketing strategies, action plans, organization of events and trade missions…).

Currently, the main activity of this firm focuses on consulting services, hence collaborating with different industry agents in the creation, development and marketing of a new tourist offer per rooms available.

Our participants.